Born and raised in Miami,
FL., George moved to the Orlando area to attend the University
of Central Florida on an athletic scholarship.
Playing sports at a competitive level led him to finding natural
ways to improve his health & level of performance. After enduring
a career ending injury, he focused on his academic studies and
graduated from UCF’s College of Business and School of Accounting.
Having fostered an interest
in health, George turned his focus on nutrition and fitness training
to reshape his 270 lb. body.
This took him on a path of health studies that lead him into the
far reaches of human understanding. He has well developed research
skills, desire for helping people, and passion for understanding
health & human fitness. These attributes have earned him a
good reputation among many in the local communities.
“Health
has finally emerged as a legitimate area of study. It was largely
considered esoteric research in the past but scientific
evidence has shown that our health is a result of our inherited
genetic traits and how they are influenced by our environment.
We can improve our health outcome by manipulating our environment.”
George
started sharing this information with people while still in college.
“It
was always an interest and a hobby of sorts. Little did I know
that I was going to be developing a business out of it!”
George started his company
out of a house where he rented during his senior semester in
college. His friend and roommate Lou had
introduced him to the Life Extension Foundation through their publication
Life Extension magazine.
“I couldn’t believe how well
their information was researched & organized. I didn’t
know there was a source of scientific health information like it
among the many “dime-a-dozen” health publications.
I was further impressed by their products, especially their multivitamin – Life
Extension Mix.”
So, he began using and making recommendations
based on the resources provided through Life Extension Foundation.
“I
knew that I had found something special because of the
positive feedback I was receiving from those individuals I had
helped
in building their health.”
After graduation, he
worked in the professional accounting field for a year. Then,
he decided to focus his efforts on developing
his health consulting business full time.
“It
was the best decision for me at that time. It was an opportunity
of a lifetime
and I took it!”
The company
was formed on September of 1995 and is still growing stronger
than ever before. After
a year & a
half of running it as a health consulting business out of
a house, there was great potential in doing Life Extension
Nutrition
Center.
“When
I realized that people really wanted the information we had
on natural products, I couldn’t help but think of a “Life
Extension” themed retail store. The fact that Life
Extension Foundation had no stores intrigued me.”
So, George set out
to develop a business plan for a “Life
Extension” store.
“After
several months of research, I was even more convinced
about the project because there was a
huge market opportunity.”
The next step
they took was taking their idea to Bill Faloon, the
President of Life Extension
Foundation,
to share there ideas.
“Bill was interested in the
idea and very supportive of our plans to develop a store. He
always wanted
to do just what we were proposing to him, but for a number
of reasons, it just hadn’t made it their plans.
So he approved of our idea and even offered support in
a number
of
different areas.”
There you have it, the beginnings of the Life Extension Nutrition
Center, Orlando affiliate of the Life Extension Foundation. The
store officially opened in August of 1998 and has been growing
strong ever since. Why not stop by and check it out for your self?
